Note: In September 2020, an agreement was reached to extend the terms of the current NCA and the addendum L-R for a one-year period between July 1, 2020 and June 30, 2021. Read the press release for more information. Members can benefit from the specialized advice of Winnie Alford, a talented advisor to the ACA, who is well versed in the entire agreement. The agreement addresses most of the challenges facing Canadian distributors and builds on the progress made in previous negotiations. Among the updates, the Association of Canadian Advertisers is negotiating with the Institute of Communication Agencies for the National Television and Radio Commercial Agreement with the Alliance of Canadian Cinema, Television and Radio Artists (ACTRA), which covers talent payments and working conditions for performers in Canadian English-language radio advertisements. The current three-year contract runs until June 30, 2020 and covers areas such as compensation for use and reuse, talent cycles, work permits, casting and auditions and definitions, as well as other working conditions.